The Bernhardt Fudyma Design Group creates strategic branding and design solutions for organizations in transition – whether due to acquisitions or mergers, expansion into new markets, or the need for increased visibility and/or differentiation in existing markets.
The firm was established in 1973 by its current principals, Craig Bernhardt and Janice Fudyma. It has been the recipient of numerous awards for its work, including many from The Art Directors Club of New York, Communication Arts Magazine, The American Institute of Graphic Arts, The Type Directors Club, The Art Directors Clubs of Chicago and Los Angeles, Graphis, The Society of Publication Designers, Print Magazine, and the International Association of Business Communicators.
Also, the Library of Congress has selected the firm’s work for its permanent collection.
EMPHASIS ON HEADWORK OVER HANDWORK
is the best way to describe Craig Bernhardt's and Janice Fudyma's design process. Conceptualization - translating conventional problems through unconventional symbols, analogies and metaphors - is their strength. While Bernhardt Fudyma's work reveals a keen graphic knowledge in terms of composition, scale and color, such expertise is merely a tool. This operating principle suggests that problems are not solved by using obvious references or decorative mannerisms, but rather by using complementary images, which, though unpredictable, are relevant - enough to ignite in the reader or viewer a spark of recognition... and add the elan of sophistication to their client's message. Rather than obfuscate a message through graphic sorcery, the ultimate goal is to make the intangible qualities of a service corporation more concrete. Bernhardt Fudyma accomplishes this through its continual exploration of alternative vocabularies.
- excerpted from Graphic Design New York