Thinking about athletic branding.

Thinking about the derivative life cycle.

Thinking about where you belong.

Thinking about brands in transition.

Thinking about the freedom to create.

Thinking about nanotechnology.

Thinking about books and people.

How does the oldest library in New York, with its esteemed history, respected character and patrons such as
John Adams, George Washington and Alexander Hamilton, transition a distinguished persona to better reflect the relevant, progressive and dynamic place the library is today?